Thomas James Kelly

Thoughts on the chaos of digital marketing and research and NYC bike lanes . . . . .

Client Challenge:

Combine their programmatic results with their display and video measurement in a real time dynamic dashboard. This included stitching data from our AOL internal databases, 3rd party ad servers and 3rd party verification tools.  


My Contribution:

Identified the schema and tables within our data layer and connected them to our new Tableau online instance. Added qualitative video from IDIs I organized in our Dulles consumer sessions lab. Made a qual video module in the quantitative dashboard – a first that I’ve seen of that kind.


Why this Issue Is Significant:

Refining data connection and stitching skills is critical. I believe combining both quant and qual in one single view is a new dimension – and the client agreed.  

Link to Dashboards