Combine their programmatic results with their display and video measurement in a real time dynamic dashboard. This included stitching data from our AOL internal databases, 3rd party ad servers and 3rd party verification tools.
Identified the schema and tables within our data layer and connected them to our new Tableau online instance. Added qualitative video from IDIs I organized in our Dulles consumer sessions lab. Made a qual video module in the quantitative dashboard – a first that I’ve seen of that kind.
Why this Issue Is Significant:
Refining data connection and stitching skills is critical. I believe combining both quant and qual in one single view is a new dimension – and the client agreed.