Colgate was looking to expand a cross platform campaign associating their brand with water sustainability and conservation and leverage un-branded and branded video to do so. They needed guidance on what to create and how.
Developed empirical evidence supporting video strategy tapping into our 1st party data, big data analytics, social monitoring and brand impact research. Presented and guided discussion for two separate 3 hour sessions at Red Fuse and Colgate.
Why this Issue Is Significant:
One side issue relevant to this data effort is the continuing democratization of big data analytics – where cloud software enables parsing of billions of rows of data in seconds and makes thought leadership like this easier. From kick off conversation to client presentation we had only 4 days.