Thomas James Kelly

Thoughts on the chaos of digital marketing and research and NYC bike lanes . . . . .

Advancing Making Measurement Make Sense (3MS)

I do believe we're in an attention economy - and the average American's attention span has decreased from 12 seconds to 8 seconds between 2003 and 2013.  So I had a bit of fun being part of an Executive Committee on Engagement with the IAB and contributing to a newly released white paper on "Defining and Measuring Digital Ad Engagement in a Cross-Platform World.    

View White Paper Here