Say It Often, Say It Quick
The average attention span in 2012 was 8 seconds - a decrease of 33% from a decade earlier - 12 seconds in 2002.* The average attention span of a gold fish?........ 9 seconds.
Similarly, webpages with 111 words or less have 49% of its text read, while webpages with 593 words have only 28% of its text read. In our world, sharing is critical, but you best be quick about it.
*Source: Harald Weinreich, Hartmut Obendorf, Eelco Herder, and Matthias Mayer: “Not Quite the Average: An Empirical Study of Web Use"